During many occasions, while interacting with corporate managers, I have sensed a great deal of resistance towards creative ideas. Most of the time, embracing those creative ideas would mean moving out of the comfort zone. But no one likes to admit it. Instead, many managers bring new angle to the discussion – execution. Hence, ‘I believe in execution’ or ‘we first need to improve our execution’ becomes a legitimate reason for staying away from creative ideas.
And to make their point appear more weighty, managers often toss in a common expression — ‘Ideas are dime a dozen, execution is all that matters.’
There has been enough noise created around the topic of ideas vs execution. I don’t want to further add to the noise. But I would like to bring a new dimension to it by asking you a question:
What type of ideas are you executing?